1. Gender, Ethnic, and Regional Balance:

• Brought gender, ethnic, and regional balance to John Mahama’s ticket during the 2020 elections.

1. Recognition and Marketing:

• Already a well-known figure with effective marketing.

1. Limited Political Debts:

• Fewer political debts, reducing vulnerability to negative associations.

1. Academic Appeal:

• Academic background and association with the middle class could dispel perceptions of the NDC as anti-academic.

1. Calm Temperament:

• Demeanor characterized by calmness and non-violence, potentially an asset in governance and international relations.

1. Family Values and Background:

• Successful upbringing of three children with PhDs showcases strong family values.

1. Experience in Leadership:

• Tenure as Vice-Chancellor of UCC demonstrates leadership experience.

Weaknesses:

• Perceived Dullness:

1. Perceived by some as lacking vibrancy, which may impact her ability to fully engage audiences.

• Replacement Potential:

1. Concerns about her ability to step into the role of party leader after John Mahama.

• Constituency Appeal:

1. May not have fully appealed to gender, ethnic, and regional constituencies in previous elections.

Opportunities:

• Building on Recognition:

1. Opportunity to further build on existing recognition and strengthen public appeal.

• Addressing Perceptions:

1. Addressing perceptions of dullness through strategic communication and engagement.

• Leadership Development:

1. Opportunity for leadership development within the party to enhance potential for succession.

Threats:

• Party Dynamics:

1. Potential internal party dynamics and resistance to her leadership.

• Perception Challenges:

1. Continued challenges in changing perceptions about her vibrancy and appeal.

• Competition from Alternatives:

1. Threat from alternative candidates with strong qualifications and appeal.